We began with the idea that our digital lives are missing something fundamental, that we would live healthier, more fulfilled lives, should all of our senses work for us, not just two. Scent is the most emotive of all sensory signals. Others have tried to bring scent into digital communications. We decided to make it happen.
The idea, first developed by Harvard Professor David Edwards and his student Rachel Field at Harvard University, took shape at Le Laboratoire in Paris with a first exhibition, Virtual Coffee, in the summer 2013. We started our company in the fall 2013, were joined in early 2015 by experienced tech entrepreneur Don Zereski, and more recently, by Brendan Regan, and by our CEO Denis Terrien.